In 2013, I felt this surreal feeling I now call my creative awakening. At the time, I was a dance major at the Performing Arts Institute of Minnesota and was tasked with choreographing my first full-length dance. The moment I put on my headphones was when I felt a spark that fueled my entire career. This was a powerful moment for me because I didnt grow up with a creative role model aside from Beyoncé. However, since my awakening I've limited my work rather than create things I truly desired to create. I am fortunate to have learned so much and achieve the things I have in seven years, but when I officially launched my artistic business in 2016, I was so right and so wrong. I am happy that for the past two years I've been able to appease people with my ideas I was creating but something was missing.
On February 1st I made an announcement that I am rebranding, and that didn't mean I was changing my brand drastically. I've been receiving constructive criticism about my brand being confusing and inconsistent. I wasn't taken aback by that because I had identified aspects of my brand that needed to be developed. Moving forward, my vision and look are the same but my website is updated, my work is stronger, my logo is at its peak, and I have evolved into my true form. I am finally taking ownership of my talents, and I did this rebranding as a way to showcase my new state of mind.
I am tired of being afraid. I created the boujivisonary as a nickname for my brand.
When you hear “bouji”, you see gold, riches, and fancy things. When I hear “Boujivisonary” I see me and I'm not afraid of what I envision anymore. Moving forward I will not be hiding behind past personas. I am my brand. Saint Styles is dead and Marcus Styles rises from the ashes.
Welcome to my world!
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